Applying for a job in a communications agency? Here are some tips on your CV and documentation:

1. Ensure your LinkedIn profile and your CV is picture perfect. Avoid shorthand. Avoid unnecessary lower cases and upper cases. Your CV is not a place for stylization. Check spellings. Check grammar.

2. If you are writing a short introduction about yourself, avoid generalities. State what you bring to the table in real terms.

3. Follow a logical sequence in presenting your education, your work and your experiences.

4. If you have done a large number of internships, make it clear that they were internships and not job switches.

5. Avoid words that mean little - 'strategy', 'ideation'.

6. Avoid stating cliched objectives. It is fine if you don't have one. But does your CV tell us what you bring to the table?

7. A communications agency often looks for very specific skill sets - ability to write good content; good client management skills; ability to think through a problem and find innovative solutions; your resource base - who do you know?

8. Highlight your experience. Most agencies work on turning around major interventions. Don't play up work that may often be run of the mill.

9. Project the major brands you have worked with. Or have a good knowledge of the brand and category.

10. Ensure you photographs on your LinkedIn and CV are professional and give a sense of being a well rounded individual.

All the best!