Growing smartphone adoption with an ever-increasing internet permeation, entry of numerous local and global players, futuristic consumers, and digital payments, are collectively driving the e-commerce market’s growth in India. The industry will be responsible for $4.5 trillion in sales by 2021 worldwide.
With convenience being the number one reason to shop online, close to 329.1 million people are projected to buy goods and services online in India by 2020. The sector is poised to reach $62.3 billion by 2023. That’s a huge number of opportunities for countless entrepreneurs connecting to countless potential customers.
According to Nielsen’s Global Connected Commerce report, the top three payment methods used by Indian shoppers are cash on delivery, debit card and direct debit; while India’s percentage that shops for durable and consumable categories stands at the following figures:
The lucrative industries:
|Fashion related products||68%|
|Fashion related products||48%|
|Non-food household groceries||25%|
|Fashion related products||21%|
Torque works with a number of ecommerce platforms in fashion, fintech and ticketing:
All of these have an interesting and strong story to tell:
In fashion, we are at the forefront of delivering the brand’s vision, USP and value additions to a diverse set of stakeholders. We highlight key brand propositions, while also establishing its commitment towards the society at large, be it through association with kirana store owners for delivery, or engaging with traditional weavers that help revive languishing art forms enhancing their livelihood. Our communication efforts via print, online and TV have largely helped shape the perception of the brand in the country today.
The fintech industry is one of the most exciting spaces to be in from a communication perspective. Torque’s client has distinguished itself as a convenient payments platform through UPI and intends to be the one stop shop for all payments. Our communication efforts are largely centred on partner brand/app associations, new features, new products, milestones achieved and educating users on payment frauds.
From being India’s leading online bus ticketing platform, to treading the path to achieving significant market share in other Asian and South American markets, our client has redefined the experience of booking and travelling in buses. Torque’s objectives of external communication are therefore to highlight the convenience/ease of booking tickets, announcing associations, features, USP’s, milestones, region-wise growth and establish the CEO/spokesperson as an industry thought leader. A vast majority of our communication efforts also focus on highlighting the advantages of carpooling in large Indian cities that can help check pollution and vehicular congestion.